Dangote Promotes Industrial Salt Use Among Kano Artisans

Dangote has initiated a campaign to promote the use of industrial salt among artisans in Kano, particularly in the leatherworking and dyeing sectors. During a visit to artisan communities, the company distributed 50kg bags of Dangote salt to members of the tanneries and dyeing communities, emphasizing salt's importance in preserving and treating animal hides.

The campaign included demonstrations of the dyeing process and discussions on the nutritional benefits of iodized salt, led by health practitioners like Amina Sa'id Muhammad. Salisu Balarab, the sales manager of NASCON Allied Industries PLC, noted the importance of engaging directly with the community to build stronger relationships.

The event featured interactions with traders and shoppers, showcasing Dangote salt as a staple in daily life. Zainab Abba remarked on the campaign's goal to foster closer engagement with consumers, while Kamal Jibrin Yakubu expressed appreciation for community participation, highlighting the positive impact of these interactions.