Dangote Sugar's New Packs Drive Affordability and Market Reach in Kano

Dangote Sugar introduced new packaging sizes at the Kano International Trade Fair, including 100g sachets and 25kg bags, to enhance affordability and accessibility for consumers in Northern Nigeria. The redesigned packs aim to cater to various consumer segments, from low-income households to SMEs like bakeries and restaurants.

Prominent businessman Salisu Sambajo praised the initiative for supporting local empowerment and urged Dangote to maintain quality and innovation. The move is part of Dangote Group's commitment to investing in critical sectors like sugar to boost market share and contribute to national development.