Werk Insight Wins 2025 Market Research Supplier Award

Werk Insight, led by Managing Director and Founder Nik Werk, received the 2025 Market Research Supplier of the Year award for firms with revenues below $5 million during a virtual celebration on November 19, 2025. This accolade acknowledges their significant contributions to enhancing data quality in the B2B marketing research sector.

The firm focuses on combating issues related to invalid online surveys that can lead to poor data quality and increased risks of failure for clients. Nik Werk emphasized that the award reflects not just the company's efforts but also the commitment and expertise of their team in B2B market research.

The article highlights the challenges faced by the industry, including the prevalence of fraudulent responses in online panels and the need for improved data collection methods. Werk Insight aims to provide clients with better insights by addressing these critical data quality issues.