Dettol Launches "Own the Sweat" Campaign in Nigeria

Dettol, under Reckitt West Africa, has initiated the "Own the Sweat" campaign to address hygiene challenges faced by Nigerians during the recent high temperatures. The campaign, which is a continuation of the "Own the Sweat 2.0" initiative, focuses on deeper engagement and experiential marketing within physical activity environments.

Over the past two months, Nigeria has experienced soaring temperatures, making it difficult for individuals to stay fresh and comfortable in crowded spaces. The campaign aims to reinforce the importance of maintaining proper hygiene as part of daily routines, especially during physical activities.

Boma Harrison, the marketing director of Reckitt West Africa, stated that the initiative is designed to resonate with Nigerians' everyday routines, encouraging them to stay cool and fresh while ensuring good hygiene practices. The campaign kicked off at key fitness hubs across the country, aiming to create real engagement experiences for participants.