Dettol Cool Launches "OwnTheSweat 2.0" Campaign in Nigeria

Dettol Cool has reintroduced its "OwnTheSweat 2.0" campaign in Nigeria, focusing on promoting hygiene and freshness during physical activities. The campaign aims to engage Nigerians in maintaining proper hygiene while leading active lifestyles.

It highlights the benefits of Dettol Cool antibacterial bar soap, which provides 99% germ protection, a cooling sensation, and long-lasting defense against body odor. The initiative kicked off at the KEI Fit Hub, where participants engaged in fitness challenges led by instructors.

Notably, Ekemini Kemen Ekerett emerged as the "Cool Champion," receiving Dettol Cool merchandise. The campaign is designed to seamlessly integrate hygiene into daily routines, reinforcing the importance of cleanliness in everyday life.

Reckitt West Africa's market director emphasized that "OwnTheSweat" is tailored to meet the daily routines of Nigerians, aiming to build momentum in community engagement and health awareness.