Dettol Launches "Own the Sweat 2.0" Hygiene Campaign

Dettol has initiated the "Own the Sweat 2.0" campaign across Nigeria to enhance awareness of hygiene in active environments. This campaign is designed to engage individuals who lead active lifestyles, particularly as temperatures have risen in Nigeria, making it challenging to stay fresh and comfortable.

The campaign features the Dettol Cool Antibacterial Bar Soap, which claims to provide 99% germ protection and a cooling effect that lowers skin temperature by five degrees. The initiative includes various fitness activities across the country, where participants can engage in workout sessions led by fitness instructors.

Notably, the campaign also includes a fitness challenge at the NYSC camp, where participants can win Dettol Cool merchandise. Boma Harrison, the Market Director for Reckitt West Africa, stated that the campaign aims to create real engagement in spaces where people are active, reinforcing Dettol's commitment to supporting active lifestyles and maintaining hygiene.