Galaxy Backbone Pursues Media Trust Partnership for Digital Shift

Galaxy Backbone, a government-owned but commercially driven company, is seeking a strategic partnership with Media Trust Group to strengthen media engagement amid Nigeria's digital shift. Abdulmalik Suleiman, the General Manager of Galaxy Backbone, emphasized the importance of this collaboration during a visit to the Media Trust Group's headquarters.

He noted that the partnership aims to enhance public trust and operational efficiency in Nigeria's evolving media landscape. Mallam Ahm Shekarau, CEO of Media Trust, and Ibrahim Shehu, Editorial Director, acknowledged the perception challenges faced by government-owned institutions in engaging with the public.

They discussed the need for innovative strategies to transition from print to digital formats, particularly to cater to Nigeria's youth population and changing consumption patterns. The partnership is also expected to explore sustainable revenue models in light of declining advertising income, with a focus on data-driven content and monetization strategies.