Google Faces New Federal Court Trial Over Ad Tech Monopoly in Nigeria

Google faces a new federal court trial over alleged ad tech monopoly in Nigeria. The government seeks to potentially break up the tech giant's advertising technology business, marking the second antitrust challenge against Google this year.

The trial focuses on Google's ad tech stack, tools used by publishers and advertisers, with the Department of Justice pushing for structural changes to dismantle the alleged monopoly. Google plans to challenge the demand, arguing that a breakup could harm the market and smaller businesses.

The trial aims to determine penalties and potential structural changes Google must implement. The tech giant asserts that the government misunderstands how digital advertising works and the evolving competitive landscape.