NIPR Warns Against Unlicensed PR Practitioners

The Nigerian Institute of Public Relations (NIPR) has issued a warning against unlicensed public relations practitioners, highlighting the potential damage these quacks can inflict on the profession's image and their ability to mislead organizations. Rev. Francis Asuk, Chairman of the River State chapter of NIPR, raised concerns during a lecture held on Thursday at Ignatius Ajuru University of Education in Port Harcourt, which was part of the 2026 World Public Relations Day celebrations.

Asuk attributed the rise of unqualified practitioners to misconceptions surrounding public relations and stressed the importance of licensing for professionals. He noted that public relations has evolved beyond mere information dissemination to become a strategic management function that builds trust and shapes perceptions.

NIPR President Dr. Ik Neliaku emphasized the need for public relations to move beyond traditional support roles to become a strategic tool for national development. The event also featured Professor Kenneth Nweke, who discussed the significance of transparency and leadership in public relations.