SIM Nigeria Launches 65% Discount for Lagos Online Sales

SIM Nigeria has launched an online shop campaign offering a 65% discount on a range of electronic home appliances to boost sales in Lagos. This promotion runs from July 4 to August 8, 2026, and includes products such as smart LED TVs, air conditioners, refrigerators, chest freezers, washing machines, gas cookers, and kitchen appliances from brands like Samsung, Royal, and TCL.

Eligible customers can access a buy now, pay later option, allowing them to spread payments rather than pay the full amount upfront. Nathaniel Edoja, the e-commerce manager at SIM Nigeria, stated that this campaign is part of the company's strategy to make premium electronics more accessible and to enhance its digital retail presence.

The initiative aims to provide greater value to customers and support the company's efforts to deepen its online retail operations in response to growing demand for secure digital channels. Customers can browse and purchase products online without visiting physical stores, ensuring they receive authentic products.