FIFA Partners with TikTok for 2026 World Cup Access

FIFA has announced a partnership with TikTok to provide seamless access to the 2026 World Cup matches via livestream. This innovative collaboration will run until December 2026, making TikTok FIFA's first-ever preferred platform for the tournament.

The partnership aims to bring millions of fans closer to the action, offering original content and behind-the-scenes access. TikTok will create a dedicated hub within its main app for the World Cup, allowing users to discover content from creators and broadcast highlights.

The tournament will expand from 32 to 48 teams, spread across 12 groups. TikTok will also launch a standalone app in the United States, named TikTok Pro, focused on World Cup-related content.

The partnership includes provisions for monetization through premium advertising solutions and anti-piracy policies to protect FIFA's intellectual property. Mattia Grafstrom, FIFA's Secretary General, expressed the goal of sharing the excitement of the World Cup with fans through this groundbreaking collaboration.