What Media Group Expands Commonwealth Games Coverage

What Media Group announced the expansion of its media rights for the 2026 Commonwealth Games across Sub-Saharan Africa, excluding South Africa. The company's broadcast platform, What Network, is the official free-to-air broadcaster for the event and has broadened its commercial and content operations, which include sponsorship, live events, and original productions.

ChiChi Nwoko, CEO of What Media Group, stated that this expansion is part of a strategy to create a pan-African media platform, emphasizing the importance of investing in African audiences. The group’s portfolio encompasses various divisions, including Team 33 Production, Toptier Sports Management, and others, providing comprehensive capabilities in broadcasting, sports rights, sponsorship, and content production.

Additionally, What Network is expanding its original programming, which includes "Kids Say the Darndest Things" and the upcoming "Project Runway Africa," a pan-African fashion competition produced in partnership with Take Two Media under a license from Fremantle.