WhatsApp to Limit Messages in New Update, Aims to Reduce Spam

WhatsApp, owned by Meta, is rolling out a new feature to restrict the number of messages individual businesses can send to users who have not responded. This move is intended to combat spam, enhance user experience, and prioritize meaningful conversations over unsolicited outreach.

Digital analysts see this as part of a broader effort to make the platform safer for users, especially amidst concerns about fraud, misinformation, and aggressive marketing tactics. The change will lead to fewer intrusive messages, impacting small business owners who rely on mass messaging for digital marketing.