Nigeria $100bn Tourism Economy Strategy

Stakeholders in Nigeria's tourism and creative sectors advocate for a year-round strategy to achieve a $100 billion tourism goal, emphasizing the need for sustainable economic growth beyond the December festive rush. The call was made during the 'Ember to Remember' conference in

The Federal Government of Nigeria has launched a 100-Day Tourism Calendar to promote festivals and events, aiming to unlock a $100 billion tourism economy. The initiative encourages stakeholders to showcase activities from September to December on a digital platform.

The Nigerian federal government plans to unlock a $100 billion tourism economy through a coordinated tourism calendar. Minister Hannatu Musawa announced this initiative at the 'Ember to Remember' conference, emphasizing collaboration with state governments and corporate entities.