Shuaib Kuru's Memoir Explores NIPR Dispute and Legacy

Shuaib Kuru, managing director and chief executive officer of Image Merchants Promotion Limited (IMPR), recounts his experiences with the Nigerian Institute of Public Relations (NIPR) in his memoir. After withdrawing from the National Institute for Policy and Strategic Studies (NIPSS), Kuru was invited to appear before the NIPR Ethics Panel, an experience he found painful given his over three-decade relationship with the Institute.

Kuru's connection with NIPR began during his undergraduate studies at Bayero University, Kano, where he specialized in Public Relations and received the NIPR President’s Prize in 1992. His career expanded internationally, including a Master’s degree from the University of Westminster and affiliations with organizations like CIPR, PRSA, and IPRA.

The memoir also notes a significant incident where NIPR addressed him as “ANIPR” instead of “MNIPR,” which he had used for years, symbolizing deeper issues of recognition and respect within professional institutions.