LASAA Launches Digital Directory and App for Advertising

The Lagos State Signage and Advertisement Agency (LASAA) has officially launched a digital directory and an accompanying app designed to simplify advertising operations within the state. The initiative was introduced by Princ Fatiu Akiolu, the Managing Director of LASAA, who emphasized that the digital backbone is intended to foster growth in the outdoor advertising sector.

The digital directory and app will provide a searchable and transparent system for practitioners, enabling them to clearly identify and verify advertising assets. This system aims to make engagement with the agency simpler, faster, and more efficient.

Mr. Temitop Akand, head of client services at LASAA, noted that the initiative was driven by the need for precise transparency and efficiency in the rapidly growing advertising landscape of Lagos. The digital directory will serve as a credible registry for practitioners and advertising assets across Lagos, granting stakeholders access to LASAA's services anytime and anywhere.