NPFL Secures $7.5M EuroMatch Sponsorship Deal

The Nigeria Premier Football League (NPFL) has finalized a three-year title sponsorship agreement with EuroMatch Group valued at $7.5 million, marking the end of a decade without a title sponsor. Announced by the NPFL Board, the league will be renamed EuroMatch NPFL starting from the 2026/27 season.

The sponsorship deal is worth $2.5 million annually, with 60% of the yearly proceeds, approximately $1.5 million, allocated to the league's 20 clubs, translating to about ₦2.019 billion per season. EuroMatch Group, based in Warsaw, specializes in the regulated gaming industry and aims to expand its operations in Nigeria and other markets.

The last title sponsor was Globacom, which ended its partnership in 2016. Following that, the League Management Company adopted a multi-sponsor approach until a new title sponsor was secured.

The financial structure of the EuroMatch agreement provides a direct revenue share for the clubs, although the distribution formula among them has not been disclosed.